CBD has exploded onto the market, and scores of investors and entrepreneurs have flocked to the scene to try and grab a piece of the action. Consequently, your land-based CBD shop may find itself becoming obsolete in the near future. The future of shopping is online, and there are specific reasons that your CBD shop is in need of an online presence. Of course, this means a whole new channel for sales that can only exist by allowing credit card purchases. As a CBD store, you are automatically considered a high-risk merchant, but that doesn’t mean the death of your online future.
Let’s look at some of the reasons why your CBD store is better online.
As a brick-and-mortar establishment, you cater to the clientele in your direct area. This limits the number of people you can realistically attract to your store. In this sense, the only thing a land-based shop offers people is instant gratification as they will leave your store with product in hand. If your land-based store is in a busy area, you also have the possibility of attracting clientele who didn’t necessarily need your product. It’s important to think of your online shop as a complement to your real store. And, ideally, you will start picking up clients from further away. This stretches your selling area considerably. Not only will you create an easy line of purchase for potential buyers, but you are also able to communicate with your customers more effectively. This online presence will boost sales significantly.
Developing an online presence allows your customers the confidence to buy your product. Building your brand through online reviews and customer recommendations makes for a product that people want to buy. Social media can also be directly linked to online recommendations. Building a fan base for your product is a lot easier online than it is in real life. Handing out pamphlets on the road may attract some customers, but running a special through Facebook can garner the interest of many more prospective clients than you thought possible. Keeping your business and your product positive in the eyes of your online audience creates instant credibility; and thus, more sales.
These days, it’s not unreasonable to think that people don’t have time to shop. With more households including a two-person income, it leaves little to no time to browse the aisles of favourite shops. Even worse, stores that close at end of business are sealing the doors to the throngs of people that work later than that. Online CBD stores cater to people wanting to browse in their own time. There are no specific hours. This is where a good merchant account provider comes in handy. Without access to an online payment processor, this idea is moot.
Octapay will guide you through the process of opening your online merchant account. We have experience with other CBD and hemp product companies, and we are exceptionally familiar with the industry and the players involved. We want your business to tap into the potential that only an online presence can offer. Chat with one of our experts now to find out how to take your business to the next level. Taking your CBD shop online should be the next step on your road to profitability.