It’s no secret that the online casino market has exploded. There are far more online players than players opting for a land-based experience. If you are thinking about becoming an online gaming merchant, here are some of the positives that you should consider.
Online casinos can ‘speak’ to anyone in the world. They are multilingual and their offerings come in various currencies. This removes any confusion the player may have about playing online. There is no time taken to convert currencies, there is no time taken to understand a language. Everything is accessible in the player’s own language and currency preferences.
Land-based establishments generally have very strict rules when it comes to things like smoking. In fact, all of the comforts of home can be removed when walking into a casino. The player isn’t able to wear your pyjamas to a blackjack table, for example. The dress code can be quite strict, whereas players that play from home can do so from bed, if necessary. They can take their slot machine outside with them (if playing from a portable device) to have a smoke break. They can eat their dinner in front of their computer while pressing ‘spin’. These are luxuries that can only be obtained at home, and real-life casinos void these comforts.
Online casinos have the capability of offering massive promotions. Not only can they create campaigns giving away huge amounts of money, but these promotions are ‘player candy’. For example, 100% cashback bonuses, free spin promos and loyalty point rewards are just a few of the daily campaigns that most online casinos run. These are not viable for land-based casinos as the cost of running the promotion often outweighs the results. Promotions are a tool that draws more and more players to the virtual world of gaming. Who can say ‘no’ to free money?
Land-based casinos are often targeted by criminals looking to rob winners of their recently acquired fortunes. These opportunists strike fear into people walking to their cars after a relatively exciting night at the casino. This fear does not exist in online casinos. The casino merchant provider will have top-notch security protecting you from the only unsafe thing on the internet – online fraud. Another aspect of security is the maintenance of the player’s health. 2020 has seen vast changes with the COVID-19 pandemic, making online casinos even more desirable for the player wishing to stay virus-free.
These are only some of the reasons that online casinos are thriving. Looking on a more personal level, players can look forward to many more benefits.
The most important aspect of going virtual is obtaining a gaming merchant account provider. Without being able to accept online payments, your business will not succeed. As an online casino, your merchant category will fall into the high-risk category. This is because: a) you are an online merchant, and b) you are a gaming merchant; both of which, separately, are classified as high-risk industries.
Octapay specialises in helping to find the best online merchant account provider for your business. We are here to sort through all the jargon and intimidation and assist with the acquisition of a partnership in which you will be confident. With many existing online gaming clients, we have our finger on the pulse of the industry and are up to date with all relevant changes that may pertain to your online gaming merchant applications.
Why not chat with one of our experts to see how you can prepare for a lucrative venture in online gaming? As you can see, the future is online.